Her Health First

‘Her Health First’ is an educational campaign that will shed light on women’s health issues – specifically those that are among the most pressing today including bone health, heart health and cancer. Learn about some surprising findings from our survey of women on their awareness of health issues and barriers to action; get health information and tools to prioritize your health; and then share what you’ve learned with women in your life so that each woman feels empowered to put her health first, and can encourage other women to do the same.

Take the
Health First

This campaign is encouraging women to participate in a challenge by trying a new physical activity or sport to prioritize their health and encourage others to join in to do the same.


Staying Active

Staying active and healthy is key to staying well – you can’t care for others if you don’t care for yourself first.


A balanced diet

A balanced diet, exercise, drinking in moderation and not smoking are part of this equation, but so is trying something new.


Health First

You’re invited to take the ‘Health First Challenge’ and try a new activity that you share with friends or family. Use this opportunity as an icebreaker to talk about important health topics.

We want to see how you’re taking on the challenge, tag your social media posts with


Bone health

Even though you’re feeling great on the outside, your bones
could be telling a different story on the inside.


Worldwide, osteoporosis causes more than 8.9 million fractures every year, equivalent to a fracture every 3 seconds.


Globally, about four in five (around 80%) of those individuals who break a bone are neither identified nor treated for osteoporosis that was responsible for the fracture.


If it leads to a hip fracture, osteoporosis can jeopardize your ability to do the things you love and get around on your own.

Bone Health Survey Results

A recent survey in Canada revealed some unexpected findings about how women view bone health and the challenges that they face:


Overall, women know about the signs of osteoporosis

Many of the women knew that a bone that breaks that easily (84%) and loss of height over time (63%) are signs of deteriorating bone health, but fewer women (42%) were aware that back pain could also be a symptom.


When it comes to screening tools there is a gap between awareness and action

More than three in four women (78%) said that bone density scans are important or very important in understanding your bone health; but 43% of survey respondents had never had one.


Physicians are trusted but do not consistently raise important women’s health topics

Ninety percent of women surveyed said they see their doctor or healthcare provider as a trustworthy source of information. However, nearly one in three (30%) women who had not spoken to their doctor about bone health had not done so because it was not proactively raised by their physician.

Bone Health Resources


What You Need to Know About Osteoporosis & Bone Health in Canada (Infographic)


Talking to Your Friends & Family About Bone Health


Bone Health Questions to Ask Your Healthcare Provider

“We know that women today juggle many roles and responsibilities and oftentimes, overlook their own health. Amgen’s Her Health First campaign reminds women to prioritize and safeguard their health and well-being, before doing other things. Through education, the campaign also assists women to be in a position of power to make informed decisions about their health.” Anne Marie Wright, Co-Founder of YouAreUNLTD, campaign partner

Heart Health


Cardiovascular diseases are the leading cause of death globally. In 2019, it was estimated that almost 18 million people died from cardiovascular diseases.


Of those estimated 18 million cardiovascular disease deaths, 85% were due to heart attacks and strokes.


The good news is – most cardiovascular disease can be prevented with lifestyle and behavioural changes.

More to come for heart health

This campaign is conducting a survey looking at women’s awareness of cardiovascular disease risk, their concerns about heart health, and barriers that keep them from taking more action on their health. Please check back for findings from the survey.

Cancer Care


Cancer is the second leading cause of death globally; about one in six deaths is due to cancer.


Breast cancer is the most commonly diagnosed cancer among women in 140 of the 184 countries worldwide; cervical cancer is the most common in 39 countries.


About one third of deaths from cancer are due to high body mass index (BMI), low fruit and vegetable intake, lack of physical activity, and tobacco and alcohol use.

More to come for cancer care

This campaign is conducting a survey looking at women’s awareness of cancer risk, their concerns, and barriers that keep them from taking more action on their health. Please check back for findings from the survey.